- 48% CPL. +400% leads. How we scaled real estate SaaS ads with just the right targeting — not more spend

Getadvantage.io / Blog / - 48% CPL. +400% leads. How we scaled real estate SaaS ads with just the right targeting — not more spend

Platform:
Facebook Ads — with targeting built around job titles like real estate agent, investment consultant, property manager

We started with a phased strategy: test first, scale gradually, and only double down on what worked.

They needed to:

Improve Facebook Ads performance
Lower their cost per lead (CPL)
Scale up spending without losing efficiency

A SaaS platform for managing and purchasing investment properties asked us to rethink their paid ad strategy. Their goal was simple:
→ Get more qualified leads from real estate agents and property investors — without wasting budget.

Budget flow:

Week 1: $100
Then: $680 → $820 → $1,776 in the final month
Growth was tied to performance — no random jumps

Formats tested:
Video, static images, and text-only creatives — to see what their audience responded to best

The client & the task

What we did

Precise targeting: Job titles worked — but we had to clean up tracking to avoid junk leads.
Lead overload: By the final month, the volume was so high the sales team couldn’t keep up — we had to pause the campaign.
Creative testing: We ran multiple ad types to find the best-performing combinations for this niche.

We scaled gradually, based on actual results — no wasted budget
Job title targeting helped us reach the right people
Creative variety (especially video) helped boost engagement
The leads came in so strong that we hit the limit of the client’s internal capacity — not a bad problem to have

Bidding strategy:
Automated, optimized for lead generation. We watched results closely and adjusted based on actual lead quality and volume.

What we had to solve

Even in a competitive B2B space like real estate investing, results come from getting the basics right: smart targeting, creative testing, and gradual, data-backed scaling.

What changed

📈 Results in the final phase:

Lead volume up 400%
CPL dropped by 47.8%, down to $44.41
Ad spend grew by 161%, and every dollar pulled its weight

📊 Engagement quality:

48% of leads were saved to the contact list
52.8% reply rate — well above industry norms

In short: more leads, better leads, smarter spend.

Why it worked

The takeaway

Let’s talk about building an ad strategy that delivers quality leads without wasted spend.

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Growing a SaaS platform in real estate or finance?