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Case Studies

🌍 Region: UAE
👥 Size: 10–50 employees
🏷️ PropTech / D2C SaaS
❌ The problem:
– CPC and CPL too high for scaling
– Targeting missed buying intent
– No visibility beyond pure sales ads
🚀 The solution:
– GTM strategy from scratch
– Google Search + GDN + Demand Gen
– Smarter segmentation & bidding
📈 The results:
– CPL dropped from $132 → $34
– CTR grew from 9.6% → 14.1%
– +48% leads / +23% qualified leads
✅ SaaS for interior design / furnishing
GTM Strategy
Job Stories
PPC
GoogleAds
LinkedIn Outreach
GTM Strategy
🌍 Region: Global
👥 Size: 50–100 employees
🏷️ Industry: Fintech / HR Tech)
❌ The problem:
– Ads didn’t convert
– Cold emails got ignored
– Manual outreach took forever (and got nowhere)
🚀 The solution:
– Smart LinkedIn automation
– No pitching — just well-timed questions
– Rewritten profile + segmentation by role & region
📈 The results:
32% connection rate (2× industry avg)
48% reply rate (industry avg ~30%)
+100% SQLs
$0 ad budget
Client: SaaS for global payroll & distributed teams
🌍 Region: EU
👥 Size: 100–200 employees
🏷️ HR Tech / Recruiting Automation
❌ The problem:
– Top engineers ignored job ads
– Cold outreach didn’t work
– Internal recruiters overloaded
🚀 The solution:
– Automated LinkedIn outreach
– Personalized messaging by role
– Rewritten hiring manager profiles
📈 The results:
8,000+ connection requests
4,000+ accepted connections
1,500+ replies from real candidates
All on autopilot
✅ Client: SaaS / AI for e-commerce
Custom Strategy
IT Recruiting company NDA
LinkedIn Outreach
GoogleAds
PPC
🌍 Region: Eastern Europe
👥 Size: 50–150 employees
🏷️ Real Estate / PropTech / B2B SaaS
❌ The problem:
– Facebook Ads underperforming
– Budget wasted on unqualified leads
– Needed scale without losing efficiency
🚀 The solution:
– Phased budget growth tied to ROI
– Job title targeting (agents, consultants)
– Video + static ad testing for creative fit
📈 The results:
CPL dropped by 48% (to $44.41)
Lead volume ↑ 400%
52.8% reply rate
Campaign had to be paused — too many leads
Client: SaaS for investment property management
LinkedIn Outreach
GTM Strategy
Retargeting
PPC
GoogleAds
EdTech platform NDA
🌍 Region: Global
👥 Size: 100–200 employees
🏷️ EdTech / Niche SaaS
❌ The problem:
– Tight budget (~$20K/year)
– Narrow audience, hard to scale
– No working ad strategy in place
🚀 The solution:
– Google Ads (retargeting + interests)
– Eliminated Meta spend after tests
– Two-phase bidding: Max Clicks → CPA
📈 The results:
– 1,514 leads (target was 1,364)
– CTR grew 7× (0.1% → 0.7%)
– Avg CPL: $15–20
– Google Ads outperformed every other channel
Client: EdTech SaaS for agri-education
GTM Strategy
Job Stories
PPC
GoogleAds
🌍 Region: US
👥 Size: 100–200 employees
🏷️ IT / Productivity SaaS / Documentation
❌ The problem:
– Clicks but no conversions
– Generic segments = generic messaging
– Wasted search budget on poorly aligned traffic
🚀 The solution:
– Segmented by Job Stories, not funnel stage
– Custom ads for each use case
– Messaging mapped to user context
📈 The results:
– Clicks ↑ 400%
– Leads ↑ 48%
– Qualified leads ↑ 23%
– No change in ad spend
Client: B2B SaaS for documentation platforms
SaaS-platform NDA
Custom Strategy
Funnel Optimisation
EdTech SaaS NDA
🌍 Region: Global
👥 Size: 100–200 employees
🏷️ EdTech SaaS
❌ The problem:
– Solid SQLs, but only 6% closed
– Sales cycle too slow
– Drop-offs before the first decision
🚀 The solution:
– Instant video + calendar flow
– Personalized proposals via AI notes
– Human + automation hybrid follow-up
📈 The results:
– Conversion rate grew from 6% → 27%
– Sales workload dropped
– Deal velocity increased
– Clients got clarity faster
Client: B2B SaaS
Custom Strategy
Email Outreach
🌍 Region: Eastern Europe
👥 Size: 50–200 employees
🏷️ Heavy Industry / B2B Manufacturing
❌ The problem:
– Buyers not active on LinkedIn
– Cold calls didn’t scale
– Emails ignored or filtered
🚀 The solution:
Email outreach based on one non-salesy question
– Segment-specific sequences (C-level, engineers, inboxes)
– Follow-ups that felt human, not automated
📈 The results:
– 933 emails sent
– 12% open rate
– 4.4% reply rate
– Best-performing: generic inboxes (not C-suite)
Client: Industrial manufacturer (pipeline components)