Read ~ 3 minutes

03.06.2025

Getadvantage.io / Blog / -81% cost per lead. +48% leads. How we helped a SaaS app enter UAE without burning their budget

1. Google Search Ads
We focused on branded and commercial keywords — the kind people search when they’re ready to buy. We also segmented by geography to keep CPC under control.
2. Remarketing with Display Ads (GDN)
We re-engaged users who’d already visited the site or interacted with key features — a warm audience, primed to convert.
3. Demand Gen campaigns (ex-Discovery Ads)
To reach new users and build brand awareness, we ran creative-based ads aimed at audiences actively researching real estate and furniture solutions.

We rebuilt their ad campaigns around efficiency and audience relevance — no guesswork, just data-backed structure.

They needed a GTM strategy that could do both: drive results now and set them up for growth.

Before we stepped in, here’s what wasn’t working:

1. Google Ads were expensive — their CPL was too high for long-term scaling
2. Targeting missed the mark — they weren’t reaching high-intent users
3. No balance between brand and performance — too much focus on sales, too little on visibility

But expanding into a high-cost, competitive market like the UAE isn’t easy. Their goals were clear:

• Build awareness among potential users
• Get quality leads without burning the budget
• Make ad spend actually work

A SaaS startup building a home furnishing app came to us as they prepared to launch in the UAE. Their product helps apartment buyers furnish their new homes via a single platform — connecting them with interior providers in just a few clicks.

The challenge: Launching in a new, competitive market

What we did

MImpressions grew 22x (26,878 → 595,520
Clicks grew 4x (2,593 → 10,528)
Leads increased by 48%
Qualified leads rose by 23%

We didn’t just guess who the audience was. We defined it:
→ People searching for branded queries and commercial home furnishing terms
→ Real estate investors and property buyers looking to furnish their new homes
→ Visitors of real estate platforms like Dubizzle
→ New movers and early-stage homebuyers
→ And we optimized all paths for click-to-contact (email, messengers)

Smarter targeting, better results

The impact

By reworking their ad setup, we helped the startup:
✔ Lower ad costs without compromising lead quality
✔ Build a pipeline that supports both short-term goals and long-term growth
✔ Create a solid brand presence in a competitive market

The result: a smarter, scalable GTM strategy

Why it worked