1. Google Search Ads
We focused on branded and commercial keywords — the kind people search when they’re ready to buy. We also segmented by geography to keep CPC under control.
2. Remarketing with Display Ads (GDN)
We re-engaged users who’d already visited the site or interacted with key features — a warm audience, primed to convert.
3. Demand Gen campaigns (ex-Discovery Ads)
To reach new users and build brand awareness, we ran creative-based ads aimed at audiences actively researching real estate and furniture solutions.
We rebuilt their ad campaigns around efficiency and audience relevance — no guesswork, just data-backed structure.
They needed a GTM strategy that could do both: drive results now and set them up for growth.
Before we stepped in, here’s what wasn’t working:
- Google Ads were expensive — their CPL was too high for long-term scaling
- Targeting missed the mark — they weren’t reaching high-intent users
- No balance between brand and performance — too much focus on sales, too little on visibility
But expanding into a high-cost, competitive market like the UAE isn’t easy. Their goals were clear:
- Build awareness among potential users
- Get quality leads without burning the budget
- Make ad spend actually work
A SaaS startup building a home furnishing app came to us as they prepared to launch in the UAE. Their product helps apartment buyers furnish their new homes via a single platform — connecting them with interior providers in just a few clicks.
The challenge: Launching in a new, competitive market