✨ Implemented demand generation campaigns that increased MQLs by 169% YoY, optimizing lead nurturing processes to convert leads into sales-ready opportunities.
✨ Achieved a 205% year-over-year increase in new customer acquisition through targeted Paid marketing campaigns.
✨ Achieving a 430% increase in reactions and a 280% boost in engagement rates by revamping social media strategy,
✨ Increased CR to MQL by 24% developing detailed user segmentation strategies for B2B clients, enabling highly targeted marketing efforts.
✨ Increased CLTV by 15% and reduced churn rates from 2% to 1.2%, utilising data-driven insights to implement effective marketing campaigns and enhance customer engagement.
✨ Implemented Google Analytics 4 and developed comprehensive management dashboards that led to a 169% increase in marketing qualified leads and a sales conversion rate improvement of 65%.
✨ Improved customer engagement by 18% and reduced manual work by 40% by utilizing HubSpot to automate marketing processes, manage lead flows, and create tailored email campaigns.
✨ Increased organic traffic by 10% YoY by implementing SEO tools and hiring external SEO specialist.
✨ Designed and executed a partnership strategy that accounted for 35% of the region's SQLs by demonstrating effective market entry and growth strategies.
✨ Achieved a 205% year-over-year increase in new customer acquisition through targeted Paid marketing campaigns.
✨ Achieving a 430% increase in reactions and a 280% boost in engagement rates by revamping social media strategy,
✨ Increased CR to MQL by 24% developing detailed user segmentation strategies for B2B clients, enabling highly targeted marketing efforts.
✨ Increased CLTV by 15% and reduced churn rates from 2% to 1.2%, utilising data-driven insights to implement effective marketing campaigns and enhance customer engagement.
✨ Implemented Google Analytics 4 and developed comprehensive management dashboards that led to a 169% increase in marketing qualified leads and a sales conversion rate improvement of 65%.
✨ Improved customer engagement by 18% and reduced manual work by 40% by utilizing HubSpot to automate marketing processes, manage lead flows, and create tailored email campaigns.
✨ Increased organic traffic by 10% YoY by implementing SEO tools and hiring external SEO specialist.
✨ Designed and executed a partnership strategy that accounted for 35% of the region's SQLs by demonstrating effective market entry and growth strategies.
👨🏼💻
🤝🏻
💬 No pitch. Just a short, focused call to see if I can help. You walk away with 1-2 ideas — even if we don’t work together.
I join your team for 1–3 months > I join your team temporarily
Max 2 active clients at a time - full focus, full ownership.
Max 2 active clients at a time - full focus, full ownership.
Fixing SaaS funnels, CAC and retention in 3 months. Without hiring full-time.
+169%
MQL YoY
MQL YoY
- 19%
CAC QoQ
CAC QoQ
+205%
new customers
new customers
+50%
operating margin
operating margin
+15%
CLTV
CLTV
+24%
CR to MQL
CR to MQL
✨ Achieved a projected €1M in revenue within the first year by developing and implementing a comprehensive go-tomarket strategy for Ecosoft's expansion into the Irish and UK markets.
✨ Refined Ecosoft’s market positioning and pricing strategy through an in-depth competitive analysis of over 25 products, utilising sales data from Amazon and eBay.
✨ Identified over ten prospective partners and laid a financial foundation for achieving a €1M revenue target, by establishing a channel strategy and incorporating a detailed profit and loss model.
✨ Influenced the executive decision to acquire a UK-based company to support strategic execution, by effectively presenting the GTM strategy to the CEO and Managing Director, earning high praise for the strategic direction
✨ Refined Ecosoft’s market positioning and pricing strategy through an in-depth competitive analysis of over 25 products, utilising sales data from Amazon and eBay.
✨ Identified over ten prospective partners and laid a financial foundation for achieving a €1M revenue target, by establishing a channel strategy and incorporating a detailed profit and loss model.
✨ Influenced the executive decision to acquire a UK-based company to support strategic execution, by effectively presenting the GTM strategy to the CEO and Managing Director, earning high praise for the strategic direction
✨ Implemented demand generation campaigns that increased MQLs by 169% YoY, optimizing lead nurturing processes to convert leads into sales-ready opportunities.
✨ Achieved a 205% year-over-year increase in new customer acquisition through targeted Paid marketing campaigns.
✨ Achieving a 430% increase in reactions and a 280% boost in engagement rates by revamping social media strategy,
✨ Increased CR to MQL by 24% developing detailed user segmentation strategies for B2B clients, enabling highly targeted marketing efforts.
✨ Increased CLTV by 15% and reduced churn rates from 2% to 1.2%, utilising data-driven insights to implement effective marketing campaigns and enhance customer engagement.
✨ Implemented Google Analytics 4 and developed comprehensive management dashboards that led to a 169% increase in marketing qualified leads and a sales conversion rate improvement of 65%.
✨ Improved customer engagement by 18% and reduced manual work by 40% by utilizing HubSpot to automate marketing processes, manage lead flows, and create tailored email campaigns.
✨ Increased organic traffic by 10% YoY by implementing SEO tools and hiring external SEO specialist.
✨ Designed and executed a partnership strategy that accounted for 35% of the region's SQLs by demonstrating effective market entry and growth strategies.
✨ Achieved a 205% year-over-year increase in new customer acquisition through targeted Paid marketing campaigns.
✨ Achieving a 430% increase in reactions and a 280% boost in engagement rates by revamping social media strategy,
✨ Increased CR to MQL by 24% developing detailed user segmentation strategies for B2B clients, enabling highly targeted marketing efforts.
✨ Increased CLTV by 15% and reduced churn rates from 2% to 1.2%, utilising data-driven insights to implement effective marketing campaigns and enhance customer engagement.
✨ Implemented Google Analytics 4 and developed comprehensive management dashboards that led to a 169% increase in marketing qualified leads and a sales conversion rate improvement of 65%.
✨ Improved customer engagement by 18% and reduced manual work by 40% by utilizing HubSpot to automate marketing processes, manage lead flows, and create tailored email campaigns.
✨ Increased organic traffic by 10% YoY by implementing SEO tools and hiring external SEO specialist.
✨ Designed and executed a partnership strategy that accounted for 35% of the region's SQLs by demonstrating effective market entry and growth strategies.
Master's Degree in Business Management, Kyiv National Economic University, 2011
Digital Product Manager Programme, University College Dublin (UCD), 2024
Digital Marketing Director Programme, Netherland Institute of Marketing (NIMA), 2021
Management Programme, Business School Academica, 2020 Mini MBA Programme, Google, 2016
Digital Product Manager Programme, University College Dublin (UCD), 2024
Digital Marketing Director Programme, Netherland Institute of Marketing (NIMA), 2021
Management Programme, Business School Academica, 2020 Mini MBA Programme, Google, 2016
✨ Boosted client revenue by 25% by optimizing a €1M budget, streamlining resource allocation, and enhancing ROI through strategic marketing initiatives.
✨ Resulted in a 15% improvement in campaign efficiency and increased CLTV by the implementation of agile marketing methodologies within cross-functional teams, allowing for rapid iteration and testing of new strategies.
✨ Increased website conversion rate by 35% by implementing A/B testing using VWO and UX analyses.
✨ Enhanced operating margin by 50% through strategic budget management and introduction of efficient unit-economy measures.
✨ Elevated AdBeam to a top 25 ranking in the competitive Russian performance marketing industry, with 70% of revenue derived from this new market within six years.
✨ Represented AdBeam at major industry conferences by engaging over 6K participants, and contributed 10 articles to leading marketing publications, solidifying status as a thought leader.
✨ Resulted in a 15% improvement in campaign efficiency and increased CLTV by the implementation of agile marketing methodologies within cross-functional teams, allowing for rapid iteration and testing of new strategies.
✨ Increased website conversion rate by 35% by implementing A/B testing using VWO and UX analyses.
✨ Enhanced operating margin by 50% through strategic budget management and introduction of efficient unit-economy measures.
✨ Elevated AdBeam to a top 25 ranking in the competitive Russian performance marketing industry, with 70% of revenue derived from this new market within six years.
✨ Represented AdBeam at major industry conferences by engaging over 6K participants, and contributed 10 articles to leading marketing publications, solidifying status as a thought leader.
Directed go-to-market strategies to amplify global product visibility and enhance customer lifetime value. Led the agency’s entry into the Russian market by establishing as a top contender and boosting regional revenue share. Negotiated and closed substantial B2B SaaS contracts, significantly enhancing client revenue through tailored digital marketing solutions. Masterminded financial strategies that doubled operating margins by streamlining operations and capitalising on new market opportunities.
Directed multi-channel marketing campaigns to increase application installations and sales conversions. Strategized and executed multi-channel go-to-market strategies aimed at enhancing brand visibility and customer engagement across international markets. Introduced innovative metrics, such as Customer Lifetime Value (CLTV) adjustments and churn rate reductions through strategic customer relationship management and targeted account-based marketing campaigns. Led the creation of partnership programme by designing framework to collaborate with advertising agencies, thereby broadening market access. Oversaw the transition to Google Analytics 4 for enhanced tracking and integrated advanced analytics into HubSpot for improved lead management and sales conversions.
Led the development of innovative Go-to-Market (GTM) strategy to facilitate Ecosoft’s entry into the Irish and UK B2C markets. Conducted market research by analysing competitive dynamics and sales data from platforms, such as Amazon and eBay to inform strategic pricing and positioning. Designed robust channel strategy by identifying/engaging with potential partners to maximise market penetration and revenue opportunities. Crafted detailed financial models and budgets to support strategic proposals
Credible history of success in developing and executing impactful, innovative marketing strategies, building highperforming teams, and optimising operational processes for SaaS and FinTech companies. Well-versed in leveraging datadriven insights to inform decision-making, implement customer-centric approaches, and increase customer lifetime value. Proven expertise in fostering cross-functional collaboration, aligning sales, marketing, and product operations to achieve company-wide objectives, and navigating complex market challenges. Recognised for an entrepreneurial mindset, demonstrated by building a top-ranked performance marketing agency from scratch and pivoting business models during times of crisis. Proficient in strategic partnership development, channel expansion, and innovative product launches that drive revenue growth and market penetration.
Customer Segmentation Tactics
Cross-Functional Collaboration
Team Leadership & Training
SaaS & FinTech Marketing
Budget Management & ROI
Account Based Marketing
Digital Marketing Campaigns
Demand & Lead generation
2014 – 2022
Key Contributions:
Key Contributions:
Chief Marketing Officer
AdBeam Digital Marketing Agency – Global Operations
Smart Points Ltd, TA LoyLap – Global Operations (USA, Canada, Ireland, and UK)
Head of Marketing
2022 – 2024
Key Contributions:
2024
Ecosoft (BWT GROUP) – Belgium
Go-To-Market Strategy Lead, (Short-Term Contract)
Go-To-Market Strategy Lead, (Short-Term Contract)
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Go-to-Market Strategy Development
Strategic Partnerships & Channels
Conversion Efficiency Optimisation
Marketing & reporting automation
Results-driven and strategic marketing leader with extensive experience in directing go-to-market strategies that drive exponential growth, resulting in significant YoY increase in customer acquisition and expansion into multiple international markets.
Education & Credentials
Fractional CMO
Areas of Expertise
Andrey Nikitin
Andrey Nikitin
Dublin D06 HY27
+353 87 608 1154
Professional Experience
📍
📞
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Build a GTM strategy backed by real customer insight and data
Launch a B2B outbound engine (LinkedIn, email, targeting)
Set up inbound lead gen that attracts the right buyers
Design your funnel and automate it inside HubSpot or your CRM
Audit your current marketing spend and fix what’s broken
Align marketing, sales, and product to work like a single growth machine
Launch a B2B outbound engine (LinkedIn, email, targeting)
Set up inbound lead gen that attracts the right buyers
Design your funnel and automate it inside HubSpot or your CRM
Audit your current marketing spend and fix what’s broken
Align marketing, sales, and product to work like a single growth machine
⚠️ You don’t need help with “brand awareness” or “fancy visuals.”
You need qualified leads, lower CAC, clear GTM, and retention that works.
That’s where I come in.
You need qualified leads, lower CAC, clear GTM, and retention that works.
That’s where I come in.
Founder-led SaaS companies with $100K to $5M ARR
Teams of 5 to 50 people — often with product-market fit, but lacking a structured go-to-market engine
B2B or B2B2C models selling to English-speaking buyers (EU, UK, UAE, Global)
Founders who want traction without wasting 3–6 months hiring and onboarding a full-time CMO
Teams of 5 to 50 people — often with product-market fit, but lacking a structured go-to-market engine
B2B or B2B2C models selling to English-speaking buyers (EU, UK, UAE, Global)
Founders who want traction without wasting 3–6 months hiring and onboarding a full-time CMO
🚀 Hands-on implementation - I don't just advise, I ship.
What I Bring In
I typically work with:
Am I a good fit for Your Company?
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✅ Your key growth bottlenecks and missed opportunities.
✅ A prioritized action plan based on your current funnel.
✅ Suggested messaging, channels, and positioning improvements.
✅ A fast GTM loop tailored to your product and ICP.
✅ My recommendation for your next growth move.
✅ A prioritized action plan based on your current funnel.
✅ Suggested messaging, channels, and positioning improvements.
✅ A fast GTM loop tailored to your product and ICP.
✅ My recommendation for your next growth move.
In 3–5 pages, you’ll get:
Not ready to commit?
Start with a Growth Test-Drive
Start with a Growth Test-Drive
It's strategic, actionable, and laser-focused on your context. No fluff. No generic audits.
If you're unsure which format suits your company best or just want a low-risk way to start — try the Growth Diagnosis.
Ways to Work Together
What You Get
Outcome
For
Plan
I become your marketing engine: strategy, execution, analytics, growth
Everything from GTM Sprint, plus:
- Linkedin/email/ads automation
- CRM, nurturing flows
- Weekly reporting + testing
- Hands-on implementation
- Linkedin/email/ads automation
- CRM, nurturing flows
- Weekly reporting + testing
- Hands-on implementation
- 1:1 strategic interview
- GTM audit & opportunity map
- Positioning, ICP, channel plan
- Funnel strategy & Notion-based roadmap
- GTM audit & opportunity map
- Positioning, ICP, channel plan
- Funnel strategy & Notion-based roadmap
Clear positioning, ICP, and GTM strategy mapped to execution
Fully operational leadgen:
Linkedin, email, CRM, content
Linkedin, email, CRM, content
I become your marketing engine: strategy, execution, analytics, growth
Pre-launch/MVP-stage teams who want to avoid false starts
SaaS teams with product-market fit who are ready to scale
Growth-stage companies that need a marketing leader, not just a doer
Fractional CMO (3+ months)
Growth Setup (2 months)
GTM Sprint (4 weeks)
My direct experience as Fractional CMO or Product Marketing Lead
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Key Results:
+205% new customer acquisition YoY through targeted multi-channel campaigns, built on deep Persona and CJM analysis
-9% CAC by optimizing attribution, reallocating budget and refining targeting
+24% sales conversion QOQ, using a refined funnel and message testing
+15% CLTV / -40% churn, via onboarding improvements, HubSpot automation, and a customer health score system
-9% CAC by optimizing attribution, reallocating budget and refining targeting
+24% sales conversion QOQ, using a refined funnel and message testing
+15% CLTV / -40% churn, via onboarding improvements, HubSpot automation, and a customer health score system
🎯 Helped the company scale across Ireland, UK, US and Canada by leading GTM, paid acquisition, CRM automation and retention strategy.
💼 Role: Full-time Head of Marketing (functionally: Fractional CMO)
LoyLap (FinTech SaaS, 2022–2024)
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Key Results:
Developed a GTM plan projected to generate €1M in year-one revenue.
Refined positioning and pricing after analyzing 25+ competitors across Amazon/eBay.
Strategy presentation led to Ecosoft’s acquisition of a UK distributor to accelerate market capture.
Recognized by the CEO and board for strategic impact and market insight.
Refined positioning and pricing after analyzing 25+ competitors across Amazon/eBay.
Strategy presentation led to Ecosoft’s acquisition of a UK distributor to accelerate market capture.
Recognized by the CEO and board for strategic impact and market insight.
🎯 Led a market entry strategy for Ecosoft’s B2C water filtration product into Ireland and the UK.
💼 Role: GTM Strategy Lead (Project Work)
EcoSoft (BWT Group, 2024)
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Key Results:
+110% lead volume YoY via combined outbound, inbound and content (founder-led growth model).
€950 ARPU (up from $420 YoY) through pricing redesign, tighter segmentation and sales process revamp.
+4x improvement in SQL & Customer conversion (from 6% to 24%) by implementing instant CRM response, pre-sale assistant, AI call support, and funnel automation.
Built full-funnel analytics and attribution system using affordable stack (GA, CRM, Sheets).
€950 ARPU (up from $420 YoY) through pricing redesign, tighter segmentation and sales process revamp.
+4x improvement in SQL & Customer conversion (from 6% to 24%) by implementing instant CRM response, pre-sale assistant, AI call support, and funnel automation.
Built full-funnel analytics and attribution system using affordable stack (GA, CRM, Sheets).
🎯 Built and scaled a LinkedIn leadgen platform for B2B SaaS companies. Full-cycle marketing ownership from positioning to funnel and analytics.
💼 Role: Founder & Head of Growth
GetAdvantage.io
(My Own SaaS, 2023 – Present)
(My Own SaaS, 2023 – Present)
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Key Results:
+205% new customer acquisition YoY through targeted multi-channel campaigns, built on deep Persona and CJM analysis
-9% CAC by optimizing attribution, reallocating budget and refining targeting
+24% sales conversion QOQ, using a refined funnel and message testing
+15% CLTV / -40% churn, via onboarding improvements, HubSpot automation, and a customer health score system
-9% CAC by optimizing attribution, reallocating budget and refining targeting
+24% sales conversion QOQ, using a refined funnel and message testing
+15% CLTV / -40% churn, via onboarding improvements, HubSpot automation, and a customer health score system
🎯 Helped the company scale across Ireland, UK, US and Canada by leading GTM, paid acquisition, CRM automation and retention strategy.
💼 Role: Full-time Head of Marketing (functionally: Fractional CMO)
LoyLap (FinTech SaaS, 2022–2024)
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Key Results:
Developed a GTM plan projected to generate €1M in year-one revenue.
Refined positioning and pricing after analyzing 25+ competitors across Amazon/eBay.
Strategy presentation led to Ecosoft’s acquisition of a UK distributor to accelerate market capture.
Recognized by the CEO and board for strategic impact and market insight.
Refined positioning and pricing after analyzing 25+ competitors across Amazon/eBay.
Strategy presentation led to Ecosoft’s acquisition of a UK distributor to accelerate market capture.
Recognized by the CEO and board for strategic impact and market insight.
🎯 Led a market entry strategy for Ecosoft’s B2C water filtration product into Ireland and the UK.
💼 Role: GTM Strategy Lead (Project Work)
EcoSoft (BWT Group, 2024)
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Key Results:
+110% lead volume YoY via combined outbound, inbound and content (founder-led growth model).
€950 ARPU (up from $420 YoY) through pricing redesign, tighter segmentation and sales process revamp.
+4x improvement in SQL & Customer conversion (from 6% to 24%) by implementing instant CRM response, pre-sale assistant, AI call support, and funnel automation.
Built full-funnel analytics and attribution system using affordable stack (GA, CRM, Sheets).
€950 ARPU (up from $420 YoY) through pricing redesign, tighter segmentation and sales process revamp.
+4x improvement in SQL & Customer conversion (from 6% to 24%) by implementing instant CRM response, pre-sale assistant, AI call support, and funnel automation.
Built full-funnel analytics and attribution system using affordable stack (GA, CRM, Sheets).
🎯 Built and scaled a LinkedIn leadgen platform for B2B SaaS companies. Full-cycle marketing ownership from positioning to funnel and analytics.
💼 Role: Founder & Head of Growth
GetAdvantage.io
(My Own SaaS, 2023 – Present)
(My Own SaaS, 2023 – Present)
What Clients Say
Andrey Nikitin
E-mail: nktn.andrew@gmail.com
Let’s Talk