🇷🇺🇺🇦🇧🇾🇰🇿 Team based in Ireland, trusted by SaaS teams across the US, EU, and UAE. We speak your language — literally and strategically 🇷🇺🇺🇦🇧🇾🇰🇿 Team based in Ireland, trusted by SaaS teams across the US, EU, and UAE. We speak your language — literally and strategically 🇷🇺🇺🇦🇧🇾🇰🇿 Team based in Ireland, trusted by SaaS teams across the US, EU, and UAE. We speak your language — literally and strategically

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Advantage empowers B2B SaaS companies to scale internationally through personalized, data-driven marketing strategies that deliver measurable results. We don't just generate leads – we accelerate sustainable growth.

Accelerate Your Global Expansion

The Tara Building, 11-15 Tara Street, Dublin 2, Ireland, D02RY83

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+353 087 608 11 54

Let’s talk
on something great together!

We don’t just help SaaS companies grow – we’ve built our own.
Our proprietary LinkedIn Automation System is a B2B SaaS product designed to streamline lead generation and outreach. With advanced automation and data-driven strategies, we help SaaS businesses connect with decision-makers, save time, and scale effortlessly.

Built For SaaS founders
by SaaS founders

01 – Making adjustments

to the employee profile, in accordance with the market standarts of the industry.

04 – Transfer of communication

with interested partiesto the responsible sales manager.

03 – Communications algorithm preparation

and creation of a script by which the system will be programmed to warm up the DMU.

02 – Search for DMU's

and validation of collected contracts.

Here’s exactly what powers our traction — before any 'big strategy' even hits the table

Our Growth Arsenal

🚀 Conversion

🎯 Engagement

LinkedIn Outreach

Automated B2B lead generation

Social Media Marketing

Strategic social engagement to drive awareness and conversions

Highly-targeted PPC campaigns across platforms

Paid Ads

CRM Marketing

Optimizing customer relationships for sustained growth

Engaging, value-driven content strategies

Content Marketing

Personalized, scalable campaigns that convert

Email Outreach

Marketing Audit & Media Planning

Optimizing your marketing spend for maximum efficiency

Insights to outperform your competitors

Competitor Analysis

Customer Development

Deep understanding of customer needs

Data-driven insights to maximize ROI

Analytics

Email Marketing

Impactful communications that nurture and convert

🔍 Prospecting

For SaaS founders who are tired of generic plans and want real traction

Marketing Solutions that
Actually Move the Needle

Precision Targeting

Connect precisely with decision-makers

SaaS Growth Package

Holistic approach tailored for SaaS scalability

Go-to-Market Strategy

Rapid, effective market entry planning

Cost-Effective Lead Generation

High-quality leads at optimal costs

Customer Lifetime Value (CLTV) Growth

Strategies to maximize profitability
per customer

Account-Based Marketing

Focused campaigns for high-value targets

Segmented Retargeting

Re-engage and convert your most promising leads

Book a Free SaaS Growth Audit!

🤔 Not sure what fits?

Lifecycle Marketing

Personalized campaigns that enhance customer engagement over time

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💬 No pitch. Just a short, focused call to see if I can help. You walk away with 1-2 ideas — even if we don’t work together.

From GTM to CRM automation — I bring clarity and compound growth

I join your team for 1–3 months > I join your team temporarily
Max 2 active clients at a time - full focus, full ownership.

Fractional CMO for SaaS: Strategy, Execution, Ownership

Fixing SaaS funnels, CAC and retention in 3 months. Without hiring full-time.

+169%
MQL YoY

- 19%
CAC QoQ

+205%
new customers

+50%
operating margin

+15%
CLTV

+24%
CR to MQL

✨ Achieved a projected €1M in revenue within the first year by developing and implementing a comprehensive go-tomarket strategy for Ecosoft's expansion into the Irish and UK markets.

✨ Refined Ecosoft’s market positioning and pricing strategy through an in-depth competitive analysis of over 25 products, utilising sales data from Amazon and eBay.

✨ Identified over ten prospective partners and laid a financial foundation for achieving a €1M revenue target, by establishing a channel strategy and incorporating a detailed profit and loss model.

✨ Influenced the executive decision to acquire a UK-based company to support strategic execution, by effectively presenting the GTM strategy to the CEO and Managing Director, earning high praise for the strategic direction

✨ Implemented demand generation campaigns that increased MQLs by 169% YoY, optimizing lead nurturing processes to convert leads into sales-ready opportunities.

✨ Achieved a 205% year-over-year increase in new customer acquisition through targeted Paid marketing campaigns.

✨ Achieving a 430% increase in reactions and a 280% boost in engagement rates by revamping social media strategy,

✨ Increased CR to MQL by 24% developing detailed user segmentation strategies for B2B clients, enabling highly targeted marketing efforts.

✨ Increased CLTV by 15% and reduced churn rates from 2% to 1.2%, utilising data-driven insights to implement effective marketing campaigns and enhance customer engagement.

✨ Implemented Google Analytics 4 and developed comprehensive management dashboards that led to a 169% increase in marketing qualified leads and a sales conversion rate improvement of 65%.

✨ Improved customer engagement by 18% and reduced manual work by 40% by utilizing HubSpot to automate marketing processes, manage lead flows, and create tailored email campaigns.

✨ Increased organic traffic by 10% YoY by implementing SEO tools and hiring external SEO specialist.

✨ Designed and executed a partnership strategy that accounted for 35% of the region's SQLs by demonstrating effective market entry and growth strategies.

Master's Degree in Business Management, Kyiv National Economic University, 2011
Digital Product Manager Programme, University College Dublin (UCD), 2024
Digital Marketing Director Programme, Netherland Institute of Marketing (NIMA), 2021
Management Programme, Business School Academica, 2020 Mini MBA Programme, Google, 2016

✨ Boosted client revenue by 25% by optimizing a €1M budget, streamlining resource allocation, and enhancing ROI through strategic marketing initiatives.

✨ Resulted in a 15% improvement in campaign efficiency and increased CLTV by the implementation of agile marketing methodologies within cross-functional teams, allowing for rapid iteration and testing of new strategies.

✨ Increased website conversion rate by 35% by implementing A/B testing using VWO and UX analyses.

✨ Enhanced operating margin by 50% through strategic budget management and introduction of efficient unit-economy measures.

✨ Elevated AdBeam to a top 25 ranking in the competitive Russian performance marketing industry, with 70% of revenue derived from this new market within six years.

✨ Represented AdBeam at major industry conferences by engaging over 6K participants, and contributed 10 articles to leading marketing publications, solidifying status as a thought leader.

Directed go-to-market strategies to amplify global product visibility and enhance customer lifetime value. Led the agency’s entry into the Russian market by establishing as a top contender and boosting regional revenue share. Negotiated and closed substantial B2B SaaS contracts, significantly enhancing client revenue through tailored digital marketing solutions. Masterminded financial strategies that doubled operating margins by streamlining operations and capitalising on new market opportunities.

Directed multi-channel marketing campaigns to increase application installations and sales conversions. Strategized and executed multi-channel go-to-market strategies aimed at enhancing brand visibility and customer engagement across international markets. Introduced innovative metrics, such as Customer Lifetime Value (CLTV) adjustments and churn rate reductions through strategic customer relationship management and targeted account-based marketing campaigns. Led the creation of partnership programme by designing framework to collaborate with advertising agencies, thereby broadening market access. Oversaw the transition to Google Analytics 4 for enhanced tracking and integrated advanced analytics into HubSpot for improved lead management and sales conversions.

Credible history of success in developing and executing impactful, innovative marketing strategies, building highperforming teams, and optimising operational processes for SaaS and FinTech companies. Well-versed in leveraging datadriven insights to inform decision-making, implement customer-centric approaches, and increase customer lifetime value. Proven expertise in fostering cross-functional collaboration, aligning sales, marketing, and product operations to achieve company-wide objectives, and navigating complex market challenges. Recognised for an entrepreneurial mindset, demonstrated by building a top-ranked performance marketing agency from scratch and pivoting business models during times of crisis. Proficient in strategic partnership development, channel expansion, and innovative product launches that drive revenue growth and market penetration.

Customer Segmentation Tactics

Cross-Functional Collaboration

Team Leadership & Training

SaaS & FinTech Marketing

Budget Management & ROI

Account Based Marketing

Digital Marketing Campaigns

Demand & Lead generation

AdBeam Digital Marketing Agency – Global Operations

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Go-to-Market Strategy Development

Strategic Partnerships & Channels

Conversion Efficiency Optimisation

Marketing & reporting automation

Results-driven and strategic marketing leader with extensive experience in directing go-to-market strategies that drive exponential growth, resulting in significant YoY increase in customer acquisition and expansion into multiple international markets.

Education & Credentials

Fractional CMO

Areas of Expertise

Andrey Nikitin

Andrey Nikitin

Professional Experience

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Here’s what it looks like in action

Inside the results: what our clients achieved with us